Coco Rave

Beach House

Coco Reef Plus

Creative Direction: Job Hall, Jonis Perez, Alex Coleman | Photography: Mike Medby

The Hurricane wetsuit series by TYR mini-site was launched as an educating tool for the triathlon sales team. It provided important information and a direct tie-in to the TYR e-commerce site for purchase.

A feature set was added to show comparative features of all three suit categories.

Modal boxes provided a clear visual and kept users engaged with the mini-site.

This advertisement in Triathlete Magazine directed readers to the mini-site (Work by Job Hall & Jonis Perez)

The Sayonara Swimskin mini-site was created to introduce a new technical suit offering from TYR. Its intention was to educate the visitor with a series of call-outs and visual stimulant.

Mouse-overs on certain sections of the suits reveals an in-site popup detailing the feature.

This ad was featured in several publications including Triathlete Magazine (Work by Job Hall)

This website was developed to enable on-site, live updates of TYR athletes racing the Ironman World Championships in Kona, HI.

A Wordpress powered blog was developed to enable quick & easy updates from the command station or in the field utilizing a mobile device.

Imagery from the event was produced and uploaded with minimal delay thanks to the system put in place. Visitors were also encouraged to submit their own imagery to a Flickr group pool.

Don’s media section is dynamic and communicates directly to his Flickr account.

Corresponding flyer and business card designed to unify Don’s brand image.